
Do you like Coke or Pepsi?
I suppose we have our preferences. Many of you may remember that at one time you could find both Coke and Pepsi products at the parks. There was Coke Corner, but there was also Pepsi-Cola's Golden Horseshoe Review. The park was divided in half by brand. For whatever reason, that worked. Why it doesn't work now, I don't quite understand.
I do know a little something about park sponsorships and so forth. When you give a retailer exclusivity to sell their merchandise, you get something in return. That can include promotional material, advertising, and discounted product. I suppose when Disney went to Coke exclusively, they got a terrific deal. Unfortunately, that didn't result in any savings to the Guest, because buying a coke at Disney is probably one of the most expensive places to buy it. I certainly can get it for a whole lot less at the grocery store. And that one sits right next to a Pepsi display.
I'm mentioning this in relationship to my blog yesterday that answered the question as to why Lithium batteries were not available. It turns out that they had a new sponsor with Ray-O-Vac, and that they didn't carry those kinds of batteries. They don't sell those batteries, and you have to walk off property to get them. Still, I fail to see what the benefit is to the Guest, the employee, the other sponsor like Kodak, or to even Disney's bottom line. Wouldn't it be better to sell both brands of batteries?