Happy Thanksgiving

It's my good fortune to host an article on Mouseplanet that coincides with Thanksgiving. To that end, I've used it as an opportunity to express my gratitude for the many experiences I've had with Disney over the years. I hope you get a chance to take a look. And I hope you have a great Thanksgiving.

Best,

Jeff

What I Think "It All Started with a Mouse" Really Means

Happy Birthday, Mickey Mouse. It's on this occasion that I stop to think about the Partner's statue at both Disneyland and Walt Disney World. At the bottom of this statue we see a reminder that "it all started with a Mouse."


What exactly does this inscription mean? Well, in one sense, it's about Mickey Mouse being Walt's first successful cartoon character after going it alone with his own company. That is certainly true as his birthday commemorates the premiere of Steamboat Willie at the Colony Theater 71 years ago. But I think it means much, much more.


We all know Mickey isn't a physical entity, yet he becomes even larger than life by thousands of drawings put into motion at about 24 images a second. Unlike a Hollywood star that stands out on their own, this star doesn't come to life without the effort of an enormous team of people all working together. Of course that includes his original animator, Ub Iwerks. And it includes others like the voice of Jim MacDonald and Wayne Allwine. But it's more than that. Mickey is due to the creative contribution of thousands of people who brought him to life through comic strips, films, music, t-shirts, watches, character appearances and so forth. I think that's why this Partner's statue is so relevant. Walt's not just holding Mickey's hand. He's holding the hand of people who have made this character and company a reality in the lives of so many through the years, and who continue to do so today.


Perhaps that's why this statue is chosen to represent the Partners in Excellence award for Disney Cast Members. It represents the great work many do to make the magic come to life. In that light, I think this sentiment is even better represented by the following quote made by Walt:


"...many hands and hearts and minds generally contribute to anyone's notable achievements. We share, to a large extent, one another's fate. We help create those circumstances which favor or challenge us in meeting our objectives and realizing our dreams." -Walt Disney


Happy Birthday, Mickey Mouse. And to all who partner with him.

More Disneyland & Walt Disney World Comparisons


After last week's article on MousePlanet about operational synergy, I received several e-mails from readers. One reader amplified her frustrations about annual passports:

"I was shocked last Dec when I visited Disneyland and had several cast members in restaurants and retail ask if I had an annual pass . I DO have one but it's for WDW . Getting an AP discount INSIDE the park was a huge surprise to me. It has always seemed that the Disney folk stay up late to find ways to give AP holders discounts that are almost worthless at WDW.

The AP discount at DL is a great way to thank the loyal park visitors . What does WDW do that compares? Nothing that I know of.

And let's not even get into the Haunted Mansion/Nightmare overlay or Small World Holiday !!!!!

Thanks for a thought provoking article."

I can't blame her for her disappointment. Having held an annual passport for Walt Disney World for 8 years as well as for Disneyland for two years, I can't quite distinguish the benefits of either, much less how they compare. In the case of Walt Disney World, the passholder book seems to list smaller discount percentages. But I can't quite tell, because the font in those books keep getting smaller as well. Hmmm.

The point is: If you want to create strong customer loyalty through your products and offerings, create clarity.

Operational Synergy

Michael Eisner once wrote: "It is my hope that just as we are known for achieving synergy in marketing our product, we will become known for synergy in conducting our operations.

Please visit MousePlanet today to see my latest article on the importance of operational synergy as it relates to park security, annual passports, and that little horse-drawn trolley shown at the top.

The Scariest Sign of Your Corporate Culture

Take a close look next time you're at Monster's Inc. Laugh Floor. Does your bulletin board at work mirror the kind you would find at Monster's Inc.? You can tell a lot about a corporate culture just by looking at the bulletin board. A bulletin board sends a message about what you really value. What does yours say?

You can learn more about creating a better corporate culture. Just call us at 407-973-3219 or go to Performancejourneys.com

The Little Things at Sea World



It's such a little thing at Sea World. You've seen benches that are reserved for parties with wheelchairs. This one is reserved for Guests with strollers. It's located in Shamu Stadium and is a blessing for parents who are trying to keep their littlest asleep while taking advantage of seeing the show.

Did I mention that it's not in a splash zone? That's helpful too.

One Bob's Beverage Buck

What you see is an authentic Bob's Beverage Buck. It's part of the opening of Disney's Animal Kingdom. Bob refers to Bob Lamb, who opened the park back in 1998. Cast Member were working hard and furious to get the park opened. With Bob's Beverage Buck you could get complimentary sodas to help melt the heat away. It's just a little part of what helped to create the culture among the Cast Members at Disney's Animal Kingdom.

What little things do you do to make it easier on your employees when they're working hard on a deadline?